National Asbestos Awareness Month is an annual campaign in Australia, held each November, to raise awareness about the dangers of asbestos and educate the public on how to manage it safely. It focuses on preventing asbestos-related diseases, which continue to be a significant health issue due to the presence of asbestos in many older homes and buildings, even after its ban in 2003. The campaign encourages homeowners and renovators to seek professional testing and removal services for any suspected asbestos materials.

Key aspects of the campaign

• When: The campaign takes place annually in November.
• Objective: To increase awareness of asbestos hazards, provide resources for safe management, and reduce the number of asbestos-related diseases and deaths in Australia.
• Target audience: Homeowners, especially those planning renovations, and tradespeople.
• Key message: The “Think Twice About Asbestos” campaign message reminds people of the risks associated with disturbing asbestos in homes and workplaces.
• Why it’s important: Despite being banned more than 20 years ago, asbestos is still present in an estimated one in three Australian homes, and much of it is aging and deteriorating, posing a significant risk if disturbed.
• Call to action: Homeowners should have their homes tested for asbestos before starting renovation projects, and use only licensed professionals for safe removal.
• Activities: The campaign includes national advertising (digital video, social media, paid search) and provides campaign materials for organizations and individuals to use.